Kelley Blue Book


HomeToyotaPrius
2010 Toyota Prius

Used 2010 Toyota Prius

4.7
rating
Consumer
Write a Review
Save this car
2010 Toyota Prius Exterior: 0
2010 Toyota Prius Lifestyle: 1
Lifestyle (5)
2010 Toyota Prius Lifestyle: 2
2010 Toyota Prius All Media: 1

View All Media

2024
2010
Fuel Economy
50 combined mpg
Horsepower
134 hp
0-60
9.8 seconds
Curb Weight
3,042 pounds
Next Steps: Shopping for this car?
See Cars for Sale
Build & Price
Get My Car's Value

2010 Toyota Prius Review

KBB Editors

By KBB Editors

Updated December 23, 2019

Our editors drive and evaluate hundreds of new cars every single year, turning thousands of miles and countless hours behind the wheel into helpful reviews, ratings, and comparisons. They also have lives outside of work, or so they think. You’d be surprised what you can learn by hauling a dirt bike, hunting for a wayward sippy cup, or just packing the trunk full of groceries.

Pros

If getting the most mileage out of each tank of gas is high on your list, the 2010 Prius is a stellar choice. With EPA-estimated city/highway fuel economy ratings of 51/48 mpg, your fill-ups will be few and far between no matter the road you take.

Cons

Fully loaded, the Prius may not be what you consider a bargain at $32,500, even with potential future fuel-pump savings in mind. Those who are leaning towards a hybrid but want to save more upfront may be interested in the somewhat similar-looking (but smaller) Honda Insight, which starts in the $20,000-range and maxes out just under $24,000.

What's New?

For 2010, the Toyota Prius enters its third generation, with a thorough revamping that includes new styling inside and out, a larger, more powerful engine and, as expected, even better fuel economy.

The Latin word prius means "to go before." Used as a vehicle name, it certainly fits the world’s first mass-produced and best-selling hybrid, with well over a million sold to date. The Toyota Prius, now in its third generation for 2010, has gone from being the quirky vehicle of choice for those wanting to live a greener lifestyle to a mainstream and fuel-thrifty mode of transportation appealing to families and empty-nesters alike. And, along the way, it has inspired other car companies to increase their efforts in the hybrid market. However, when it comes to covering the most ground using the least amount of fuel, the Prius handily takes the cake from its competitors with its EPA-estimated 51/48 city/highway mpg ratings.

Used 2010 Toyota Prius Pricing

Used 2010 Toyota Prius pricing starts at $7,897 for the Prius I Hatchback 4D, which had a starting MSRP of $22,784 when new. The range-topping 2010 Prius V Hatchback 4D starts at $8,434 today, originally priced from $30,929.

Original MSRP
KBB Fair Purchase Price (nat'l average)
$22,784
$7,897
$23,885
$7,833
$26,659
$7,598
$29,459
$8,502
$30,929
$8,434

The Kelley Blue Book Fair Purchase Price for any individual used vehicle can vary greatly according to mileage, condition, location, and other factors. The prices here reflect what buyers are currently paying for used 2010 Toyota Prius models in typical condition when purchasing from a dealership. These prices are updated weekly.

Driving the Used 2010 Toyota Prius

Like all hybrids, driving the 2010 Toyota Prius is a remarkably quiet experience. The transition between gasoline engine and electric motor (most commonly felt while idling at a light), is even smoother in this generation, making it almost imperceptible. The new "EV," "Eco" and "Power" buttons are welcome additions, allowing the driver to exercise a little more control over the vehicle’s fuel consumption and throttle response. While pressing "EV" operates the car in ultra-quiet electric-only mode (battery power, speed and distance permitting), choosing "Eco" modifies the throttle response so that no matter how lead-footed or determined a driver may be, the vehicle won’t rapidly accelerate. This mode also affects the air conditioning operation and shuts it off when the vehicle is left idling. On the flip side, the "Power" button, when pushed, increases throttle response, allowing for more lively acceleration akin to a regular gas-powered four-cylinder vehicle. We can say that after considerable time driving in all three modes – on a healthy mix of both road and highway – our fuel economy numbers easily trumped those of the EPA without much effort.

Interior Comfort

The interior of the Prius has been significantly updated for its third generation, and is best appreciated in the lighter interior color choices, which create more of a two-tone effect. The new contoured dash is the most notable of these changes, imprinted with a "swirl" pattern of sorts and housing a vehicle information cluster that shows a variety of fuel-usage related displays accessible through Touch Tracer Display "wheels" on the steering wheel. These touch-sensitive button wheels control the radio volume, station, information display and air conditioning temperature and, to help drivers keep their eyes on the road by not having to look down when making a selection, the information is repeated in the vehicle information cluster. In a nod to using more ecologically sound materials in the cabin, plant-derived (and recyclable) resin plastics are used in various forms, most notably the driver’s-side seat cushion and door scuffs.

Exterior Styling

The now-familiar aerodynamic profile first introduced on the second-generation Prius returns for 2010, but changes have been made to further enhance its energy-saving design. Visually, these modifications include new energy-efficient LED taillights and sharper, more squared-off edges that improve the vehicle’s coefficient of drag. And, in order to allow for more rear headroom, the apex of the roof has been moved back, giving the hybrid a windswept look from the side. As in the previous generation, the base Prius rides on 15-inch wheels, while buyers wanting a sportier-looking hybrid can opt for the Prius V and its 17-inchers.

Favorite Features

Solar Roof Package
Opting for the Solar Roof Package nets you a power moonroof that self-ventilates (thanks to solar cells mounted on top) to help keep the car at a constant temperature. And, just to be sure the interior is at a comfortable temperature upon entering, using the A/C button on the key fob allows managing the interior temperature for up to three minutes from afar, provided the vehicle’s battery is well charged.

Power Button
Although the Prius is a lean, green, gas-saving machine, sometimes a little more power is warranted. For those situations, putting the car into "Power" mode gives you some extra oomph to get where you need to go.

Standard Features

The base 2010 Toyota Prius II comes equipped with a wide variety of standard features, including a tilt/telescopic steering wheel with A/C controls and Touch Tracer Display, height-adjustable driver’s seat, auto up/down on all windows, push-button start, two 12-volt power outlets, a tonneau cover and auxiliary input jack. Moving up to the Prius III adds an upgraded JBL AM/FM/CD changer with satellite radio, Bluetooth and eight speakers, while the Prius IV trim is enhanced with a leather interior, heated front seats with driver’s lumbar support and an auto-dimming rearview mirror. The top-of-the-line Prius V adds 17-inch alloy wheels and energy-saving LED headlamps and foglamps.

Factory Options

Techno-savvy Prius shoppers will likely be interested in the optional power moonroof with solar-powered ventilation and remote A/C operation to help keep the vehicle cool. A number of advanced safety systems are also available for the top-of-the-line Prius V, including Dynamic Radar Cruise Control, the Pre-Collision System, Lane Keep Assist and Intelligent Parking Assist, all offered in the Advanced Technology Package – which includes the Navigation Package.

Engine & Transmission

The 2010 Toyota Prius is powered by a 1.8-liter four-cylinder Atkinson-cycle gasoline engine matched with an electronically-controlled continuously-variable transmission. It is rated at 98 horsepower, and is a step up from the previous generation’s, which was a 1.5-liter powerplant that offered only 76 horsepower. The total hybrid system horsepower (gasoline engine and electric motor combined) for 2009 was only 110, but for 2010 it’s up to 134. The 2010 Prius’ fuel economy ratings of 51 city/48 highway eclipse those of the previous generation, and individuals wishing to max out their mileage can make use of the vehicle’s "Eco" button, which modulates throttle responses and air conditioning operation to improve fuel efficiency. On the other end of the spectrum is the "Power" button, which increases throttle response to allow for faster acceleration, a boon to anyone trying to get up to freeway speed quickly.

1.8-liter in-line 4 with 60-kilowatt Permanent Magnetic Synchronous Electric Motor Atkinson Cycle Hybrid
98 horsepower @ 5200 rpm (gasoline engine); 80 horsepower (electric motor); 134 hp net total hybrid system
105 lb.-ft. of torque @ 4000 rpm (gasoline engine); 153 ft.-lb. of torque (electric motor)
EPA estimated city/highway fuel economy: 51/48


What did you think of this review?

KBB Vehicle Review and Rating Methodology

Our Expert Ratings come from hours of both driving and number crunching to make sure that you choose the best car for you. We comprehensively experience and analyze every new SUV, car, truck, or minivan for sale in the U.S. and compare it to its competitors. When all that dust settles, we have our ratings.

We require new ratings every time an all-new vehicle or a new generation of an existing vehicle comes out. Additionally, we reassess those ratings when a new-generation vehicle receives a mid-cycle refresh — basically, sprucing up a car in the middle of its product cycle (typically, around the 2-3 years mark) with a minor facelift, often with updates to features and technology.

Rather than pulling random numbers out of the air or off some meaningless checklist, KBB’s editors rank a vehicle to where it belongs in its class. Before any car earns its KBB rating, it must prove itself to be better (or worse) than the other cars it’s competing against as it tries to get you to spend your money buying or leasing.

Our editors drive and live with a given vehicle. We ask all the right questions about the interior, the exterior, the engine and powertrain, the ride and handling, the features, the comfort, and of course, about the price. Does it serve the purpose for which it was built? (Whether that purpose is commuting efficiently to and from work in the city, keeping your family safe, making you feel like you’ve made it to the top — or that you’re on your way — or making you feel like you’ve finally found just the right partner for your lifestyle.)

We take each vehicle we test through the mundane — parking, lane-changing, backing up, cargo space and loading — as well as the essential — acceleration, braking, handling, interior quiet and comfort, build quality, materials quality, reliability.

More About How We Rate Vehicles
Advertisement

2010 Toyota Prius
KBB.com Consumer Reviews

4.7
Consumer Rating
Based on 494 Consumer Reviews
Write a Review
90%Recommend this vehicle
5
79%
5
79%
4
13%
4
13%
3
4%
3
4%
2
2%
2
2%
1
2%
1
2%
Value
4.6
Performance
4.5
Quality
4.6
Comfort
4.5
Reliability
4.8
Styling
4.5

Trending Topics in KBB.com Consumer Reviews

2010 Toyota Prius Styles

Lowest-Priced

III Hatchback 4D

50 MPG
Combined Fuel Economy
5
Seating
134 @ 5200 RPM
Horsepower
4-cyl, Hybrid, 1.8 Liter
Engine

II Hatchback 4D

50 MPG
Combined Fuel Economy
5
Seating
134 @ 5200 RPM
Horsepower
4-cyl, Hybrid, 1.8 Liter
Engine

I Hatchback 4D

50 MPG
Combined Fuel Economy
5
Seating
134 @ 5200 RPM
Horsepower
4-cyl, Hybrid, 1.8 Liter
Engine

V Hatchback 4D

50 MPG
Combined Fuel Economy
5
Seating
134 @ 5200 RPM
Horsepower
4-cyl, Hybrid, 1.8 Liter
Engine

IV Hatchback 4D

50 MPG
Combined Fuel Economy
5
Seating
134 @ 5200 RPM
Horsepower
4-cyl, Hybrid, 1.8 Liter
Engine
See Full Specs for All 2010 Toyota Prius Styles

Specifications

Dimensions, Weights & Capacities

Curb Weight
3042 lbs.
EPA Passenger
93.7 cu.ft.
Fuel Capacity
11.9 gallons
Front Head Room
38.3 inches
Front Leg Room
42.5 inches
Max Seating Capacity
5
Minimum Ground Clearance
5.5 inches
Overall Length
175.6 inches
Front Shoulder Room
56.1 inches
Trunk or Cargo Capacity
21.6 cu.ft.
Turning Diameter
17.1 feet
Wheel Base
106.3 inches
Width with mirrors
68.7 inches

Exterior

Alloy Wheels
Available
Moon Roof/Sun Roof
Available
Number of Doors
4 doors
Rear Spoiler
Available

Fuel Economy

City
51 mpg
Highway
48 mpg
Combined
50 mpg

Mechanical

Drivetrain
FWD
Transmission Type
Automatic
Recommended Fuel
Regular

Performance

Horsepower-Combined
134 @ 5200 RPM
Torque
105 @ 4000 rpm
Engine
4-Cyl, Hybrid, 1.8 Liter
0 to 60
9.8 seconds
Top Speed
112 mph

Warranty

Basic
3 years / 36000 miles
Powertrain
5 years / 60000 miles
Corrosion
5 years / Unlimited miles

Entertainment

  • iPod Connector
  • MP3 Player
  • Premium Radio
  • Satellite Radio
  • CD Player

Interior

  • Power Windows
  • Rear Window Defroster
  • Power Outlet
  • Steering Wheel Controls
  • Tilt Steering Wheel
  • Tilt/Telescoping Steering Wheel

Seating

  • Folding Rear Seat
  • Cloth Seats

Technology

  • Bluetooth Wireless Technology
  • Cruise Control
  • Hands Free Phone
  • Navigation System
  • Remote Keyless Entry
  • Proximity Sensing Keyless Entry
  • Push-Button Engine Start
  • Touch Screen Monitor
  • USB Port
  • Voice Recognition System
  • Real-Time Traffic Information

2010 Toyota Prius Safety

2010 Toyota Prius Safety Technology

  • Child Door Locks
  • Child Seat Anchors
  • Driver Airbag
  • Passenger Airbag
  • Stability Control
  • Traction Control
  • Driver Knee Airbag
  • Front Head Curtain Airbag
  • Front Side Airbag
  • Rear Head Curtain Airbag
Not Available
Crash Test Rating
Provided by the National Highway Traffic Safety Administration
Driver Front
4.0
Passenger Front
4.0
Front Side
5.0
Rear Side
4.0
Rollover Rating
4.0

Compare to Similar Vehicles

Used 2010
Toyota Prius
Used 2012
Honda Insight
See Details
Price$8,059
$7,256
KBB.com Rating
N/A
3.3
Consumer Rating
4.7
4.4
Fuel Economy
City 51/Hwy 48/Comb 50 MPG
City 41/Hwy 44/Comb 42 MPG
Fuel Type
HybridLeafIcon
HybridLeafIcon
Seating Capacity55
Basic Warranty
3 years or 36000 miles
3 years or 36000 miles
Horsepower
134 @ 5200 RPM
98 @ 5800 RPM
Engine
4-Cyl, Hybrid, 1.8 Liter
4-Cyl, Hybrid VTEC 1.3L
Drivetrain
FWD
FWD
Compare More

2010 Toyota Prius Rankings

People Who Viewed This Also Viewed
Used 2010
Toyota Corolla
$8,160
29 MPG
Combined Fuel Economy

More Toyota Prius News & Information

hybrid
Toyota Recalls 55,000 Prius Due to Doors That May Fly Open

Toyota has recalled about 55,000 Prius cars from model years 2023 and 2024 in the U.S. because the rear doors…

Sean Tucker April 18, 2024
General
The Kia EV9 Is the 2024 World Car of the Year

The Kia EV9, an all-electric 3-row SUV with a uniquely angular look, is the 2024 World Car of the Year.…

Sean Tucker March 27, 2024
General
Ford, Kia, Toyota Split North American Car of the Year Awards

Ford, Kia, and Toyota each took home one of three prizes in the 2024 edition of the North American Car,…

Sean Tucker January 04, 2024

FAQs

Is 2010 a good year for a Toyota Prius?

Owners of the vehicle give it 4.7 out of 5 stars. To find out if the 2010 Prius is the right car for you, check out the pros and cons, trims, specs and options at Kelley Blue Book.

Is the Toyota Prius 2010 a good Hatchback?

Owners of the vehicle give it 4.7 out of 5 stars. To find out if the 2010 Prius is the right car for you, check out the pros and cons, trims, specs and options at Kelley Blue Book.

What is the MPG for a 2010 Toyota Prius?

The 2010 Toyota Prius gets 51 mpg in the city and 48 mpg on the highway.

Also from Toyota

Advertisement